Friday, July 31, 2015

Azure SQL Datawarehouse for RedPoint Global Campaign Management Service

RedPoint is a leading provider of Campaign Management providing data management and personalized customer engagement software that interacts across various channels using a single user interface.

Find out how RedPoint became a leader in cross-channel campaign management after giving your details here;
http://www.redpoint.net/redpoint-resources/register-the-forrester-wave-cross-channel-campaign-management-q3-2014/

For such a global service dealing with big data, Microsoft is a natural fit as RedPoint recently announced support for Azure SQL Dataware house and Azure Data Lake Service.

You can start creating a RedPoint Campaign from the Microsoft Preview portal as shown using either the default Service Management Stack or the Resource Manager Stack.


Here is a brief summary of the RedPoint capabilities as found on the preview portal:

"RedPoint’s campaign management software enables marketers to design and execute customer interactions across any channel. Users can build omni-channel campaigns and set up real-time inbound marketing strategies – all from the same, intuitive drag-and-drop interface. All these cross-channel campaign management capabilities are built into one marketing automation product, including the ability to: select and segment audiences; design multi-stage emails, triggered campaigns, landing pages, mobile or social messages; do A/B testing with just a few clicks; coordinate work and align activities with easy-to-use collaboration and asset management features; easily track, analyze and use results to improve future efforts."

No comments:

Post a Comment

Is Vector Search in SQL Server 2025 the Key to Unlocking New Data Insights?

 The advent of AI has ushered in ground breaking changes in most areas of technology. AI is synonymous with a humongous amount of data, data...